The Birthday Lead Gen Experience
HAVE YOUR CAKE
+ LEADS TOO
You bring the offer. We build the machine that feeds it.
And if you don’t know exactly what you should be selling yet, we’ll figure that part out first.
5 Birthday Builds • $1,997 • Hands-on build with Martha
You might not have a sales problem.
You might have a LEAD problem.
You can have an amazing offer, but if you don’t have enough of the RIGHT people coming into your world to see it, it’s going to be really fucking hard to sell it.
Q4 sales require Q4 buyers. Q4 buyers have to come from somewhere.
October. Black Friday. Holiday promos. Year-end offers. I don’t want you waiting until you’re ready to launch and THEN asking, “Okay… where the hell are the people I’m supposed to sell this to?”
We build that audience of potential buyers NOW.
Receipts
I built one of these for myself.
My interactive Vending Machine lead-gen experience generated 100+ leads in under 3 days.
That is proof of what creative lead generation can do when the idea, audience and path actually work together. It is not a promise that every campaign will produce the same result.
BUILD IT. CONNECT IT. GET IT SEEN.
BUILD IT
We figure out the ONE primary offer this lead machine should feed. If you don’t know what that should be yet, I help you choose and shape it first. Then we create a custom lead-gen experience that makes sense for YOUR people.
- Quiz
- Assessment
- Giveaway
- Interactive Tool
- AI Experience
- Challenge
- Game
- Calculator
- Mini Event
CONNECT IT
We connect the thing we built to the thing you sell. Your opt-in, landing page, follow-up, nurture and sales emails all work together so leads don’t raise their hands and disappear.
GET IT SEEN
A great lead generator hiding in a corner is still hiding in a corner. We create the promotion plan and research real visibility opportunities to get it in front of more of the right people.
What’s included
I’m not handing you a strategy and saying “good luck.” 😂
- Private Lead Machine Strategy Intensive
- Help choosing or shaping ONE primary paid offer if needed
- Custom interactive lead-gen concept
- Custom lead-gen asset built within agreed scope
- Landing / opt-in page copy, CTA, basic campaign design and setup
- Tech + automation connection and testing
- 5-email nurture sequence
- 7-email sales campaign for ONE primary paid offer
- Campaign Visual Kit with approximately 5 campaign graphics / visual direction
- Launch + promotion plan
- Research around 5 customized visibility opportunities such as collaborations, bundles, virtual summits, communities, guest expert opportunities, podcasts, giveaways or cross-promos
- Help with pitches/applications where appropriate
- 30 days private implementation support — and my 100-Lead Support Guarantee keeps going beyond that, as long as you’re doing your part too, until your campaign reaches 100 qualified leads
- Lead Gen Workshop replay/resource
- One year Time Savvy Lounge membership starting October 1, 2026
Scope: ONE lead-generation campaign feeding ONE primary paid offer.
My promise to you
THE 100-LEAD SUPPORT GUARANTEE
I’ll keep doing my part as long as you keep doing yours — I’ll work with you until your lead-generation campaign reaches 100 qualified leads.
Your Birthday Build includes 30 days of private implementation support — that’s our hands-on intensive where we build and launch together. But my support toward your first 100 qualified leads doesn’t stop on day 30. If it takes longer, I keep showing up: promoting, testing, tweaking and finding visibility opportunities with you — for as long as you’re actively in the campaign with me.
What’s a qualified lead?
Someone who intentionally raises their hand through the lead-generation campaign we agree on — and fits the target audience and lead criteria we define together during strategy.
Your part
Launch and use the campaign we build, complete the actions we agree on, provide approvals and materials promptly, join in reasonable promotion, testing and tweaks — and stay in it. The guarantee runs while you’re actively participating.
If life happens and you go quiet or can’t complete the agreed actions, my support simply pauses with you — no penalty, no hard feelings. The moment you’re back in, so am I, and we pick up right where we left off.
This is a support guarantee, not a crystal ball — I don’t promise sales, revenue, conversion rates or a specific timeframe. I promise I don’t disappear while you’re actively working toward your first 100 qualified leads.
Yes. There is ACTUAL cake.
Apparently I couldn’t name this Have Your Cake + Leads Too without taking it literally. 😂 Every Birthday Build gets your favorite cake or treat delivered to you.
You CAN have your cake + leads too.
Fast-action bonus
FIRST 2 CLAIMED BIRTHDAY BUILDS GET THE LEAD GEN HQ
The first TWO people who actually CLAIM their Birthday Build get a Custom Lead Gen HQ.
Your own private branded dashboard where your strategy, lead-gen campaign, emails, assets, links, visibility opportunities, promotion plan and lead tracking can live together.
So your entire lead-gen machine doesn’t live in 74 fucking tabs and random Google Docs. 😂
Claimed = pay-in-full payment, first payment-plan installment, or $250 deposit started. Not just saying yes.
The offer
THE BIRTHDAY BUILD
$1,997
Only 5 builds because I’m personally getting into each business and helping build this with you.
Cake included. 30 days of intensive support plus the 100-Lead Support Guarantee until you reach 100 qualified leads. First 2 claimed get the Custom Lead Gen HQ.
Pay in full ($1,997), payment plan (2 × $1,050), or $250 deposit, all available after you claim.
Need another way to pay? Ask me about Klarna, Afterpay or Zip. I’ll help you see what options are available.
If you want Q4 sales, build the lead machine before you need it.
Followers aren’t leads. Views aren’t leads. Hoping the algorithm shows your offer to the right people isn’t a lead-generation strategy.
This is about bringing the RIGHT potential buyers into your world before you’re standing there trying to sell to an empty room.
Questions
The honest answers
That’s okay. We’ll figure out and shape the ONE primary offer first.
No. This is hands-on build and implementation support. We are building the actual lead-generation machine together.
I guarantee my support, not a timeline. My Vending Machine generated 100+ leads in under 3 days, but your results depend on your offer, audience, promotion, participation and other factors — so I don’t promise sales, revenue or a set number of days. What I DO promise: I’ll keep working with you — promoting, testing, tweaking and identifying visibility opportunities — until your campaign reaches 100 qualified leads, as long as you’re actively doing your part. A qualified lead is someone who intentionally raises their hand through the campaign we agree on and fits the target audience we define in strategy. Your part: launch and use the campaign, complete the agreed actions, provide approvals and materials promptly, and join in reasonable promotion, testing and tweaks. If you go silent or step away, the guarantee simply pauses — no penalty — and restarts the moment you re-engage.
One lead-generation campaign feeding one primary paid offer.
No. I research customized opportunities and can help with applications/pitches, but acceptance is controlled by the host.
Your $1,997 pay-in-full payment, first $1,050 payment-plan installment, or $250 deposit has successfully started or been paid.
You don’t need another PDF collecting digital dust. You need the damn machine.
BUILD IT. CONNECT IT. GET IT SEEN.
5 Birthday Builds • $1,997
Let’s build the thing that brings the right people in before you need to sell to them.